Artificial Intelligence (AI) has become more than just a buzzword, especially after the surge in popularity of technologies like ChatGPT. This trend has pushed tech companies into a fierce competition to incorporate AI into their products. However, for many users, AI features often fall short of delivering groundbreaking changes. Despite this, AI is now being utilized across a variety of devices and services, significantly altering how we interact with our electronics. On May 15, 2024, LG unveiled its latest range of televisions, heavily emphasizing AI and user personalization. While modern televisions may not match the computing power of laptops, they still offer a smart experience without requiring an advanced operating system. As the distinction between computing devices continues to blur, LG’s latest TV are becoming more sophisticated, especially with the integration of AI capabilities.
LG’s New AI-Enhanced TV Series
LG recently launched its OLED Evo AI and QNED AI TV series. The latter is a new range of LCD TVs, considered the next best thing to OLED. This series includes 55 options, with screen sizes ranging from 42 inches to 97 inches. Let’s delve into the key specifications, features, and target audience for these new TVs.
According to Mr. Hong Ju Jeon, MD of LG Electronics India, the launch of these TVs marks the “forefront of innovation in both OLED and premium LED technologies.” He added that these televisions will cater to the growing demand for large-screen TVs in India with a focus on personalization. But do these claims hold up in the competitive TV market in India? Let’s find out.
AI Features: More Than Just a Buzzword?
LG’s latest TV new OLED Evo AI and QNED AI TVs are designed with the latest AI technology to deliver a highly personalized viewing experience. AI-powered upscaling sharpens objects and enhances background details through pixel-level image analysis. This allows the TVs to offer clearer and more vivid visuals, even when streaming sub-4K content.
The AI processor also refines colors to capture the original mood and tone of the content. During demonstrations, the TV showcased its ability to highlight subtle details in visual content, even in low lighting or high-speed motion scenes. The processor’s algorithms adjust the image in real-time, enhancing every frame with depth and clarity. The slim and attractive form of the new televisions further enhances their appeal.
Sound quality is another area where AI makes a significant impact. LG’s AI Sound Pro technology delivers virtual 11.1.2 surround sound from the TV’s built-in speakers, providing a realistic audio experience. Vocals are separated from background noise for clearer dialogue. During tests, the TV’s volume capacity proved more than sufficient for most users.
Brightness and Display
LG claims that the OLED Evo G4 series, equipped with Brightness Booster Max technology, achieves peak brightness up to 150% higher than conventional OLED TVs. Whether this claim holds true in various lighting conditions remains to be seen.
Gamer-Centric Features
This year, LG has included numerous gamer-centric features in its OLED TVs. The TVs support Dolby Vision gaming at 4K and a 144Hz refresh rate, ensuring smooth gameplay without lag. They are also NVIDIA G-SYNC certified and compatible with AMD FreeSync, which helps eliminate screen tearing during high-intensity gaming. The ‘Game Optimizer’ function allows users to switch between display presets tailored for different gaming genres.
For gamers, the essential needs are smooth transitions, no tearing, and clear displays that utilize their console’s power. LG’s latest TV appear well-equipped to meet these requirements. However, navigating gaming features within the TV’s OS can sometimes be challenging for the average user.
WebOS Re: New Program: A New TV Every Year?
One of the most intriguing aspects of LG’s launch is the WebOS Re:New program. LG promises to refresh its TV OS every year, offering up to five years of updates. This initiative aims to keep the TV experience engaging and up-to-date, avoiding the stagnation that often affects TV operating systems.
Additional Features
The new TV series also supports Dolby Atmos and Dolby Vision for improved audio-visual quality. Movie buffs will appreciate the Filmmaker Mode, which preserves the original details of on-screen content. The series comes with built-in Chromecast and Apple AirPlay, allowing users to cast content directly to the TV without navigating through multiple apps.
Pairing LG’s Soundbar with the TV is seamless thanks to WOWCAST, which wirelessly transmits audio from the TV to the soundbar. The TV speakers also function as additional audio channels based on the media type.
Pricing
LG’s QNED series includes the QNED MiniLED AI TV, priced at ₹1,89,990 for the 65-inch variant. The QNED AI TV (QNED88T) starts at ₹1,03,990 for the 75-inch model, and another range (QNED82T) begins at ₹62,990 for the 75-inch version.
The OLED series starts with the LG OLED evo G4 AI Series, priced at ₹2,39,990 for the 55-inch model and going up to ₹20,49,990 for the 97-inch variant. The LG OLED evo C4 AI Series starts at ₹1,19,990 for the 42-inch screen, and the LG OLED B4 AI Series starts at ₹1,69,990 for the 55-inch model, going up to 75 inches.
GoWarranty: Extended Coverage for Peace of Mind
When investing in a high-end TV, it’s crucial to consider extended warranty options to protect your purchase. GoWarranty offers comprehensive coverage plans that extend beyond the manufacturer’s warranty, covering repairs and replacements for a wide range of issues. With GoWarranty, you can enjoy your new LG TV with the assurance that any unexpected problems will be handled promptly and professionally.
In conclusion, LG’s latest TV series leverages AI to enhance the viewing and gaming experience significantly. Whether these innovations are more than just hype will depend on user experiences over time. However, with features like upscaling, color refinement, AI sound, and gamer-centric options, these TVs seem poised to deliver a superior entertainment experience. And with GoWarranty’s extended coverage, you can enjoy your new TV with added peace of mind.
